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Explaining the creative idea clearly and concisely (notes from mentoring new...
My day-job requires me to mentor new planners. I usually summarize the sessions on a note and post it here as an installment of the “planning communication strategy for beginners” series. I hope one...
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Using celebrities in advertising: does it pay off?
This is what we want to do when clients tell us they insist on having celebrities in in their ads. We advertising agency workers hate, hate, hate, hate it when clients mandate us to use celebrities in...
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Cutting through the jargon: brand positioning, brand essence, brand equity,...
Source: Feedio.net One month ago, out of the blue an ex-colleague (he left my agency to start his own creative boutique) texted me. Turned out he needed my help to make him understand what his...
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The more I understand UX design, the more pessimistic I am about the future...
Our Separate Ways by Jukka Zitting I am a keen voyeur when it comes to watching how people use computers. We have this undying faith that computers will allow us to produce better output, or same level...
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It’s 2015. In case you want a new career in advertising, here’s a good...
Artist: Edward Hopper, American, 1882–1967Rooms by the Sea1951Oil on canvas74.3 x 101.6 cm (29 1/4 x 40 in.)Bequest of Stephen Carlton Clark, B.A. 1903 For some of us, maybe including you, a new year...
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Never trust anyone who tells you that the brief is simple
“It’s not that I’m so smart; it’s just that I stay with the problems longer.” There’s nothing more that irks me at work than… Wait. Actually the list of “Things that irk me at work” is quite long so...
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